About Nathalie Martin


After a brief career in marketing, personal shopping, television styling, and owning her own businesses after college, Nathalie launched WoahStyle.com in 2014. WS originally began as a fashion blog, but soon began adapting beauty into regular posts. Today, Nathalie’s love for beauty is a big part of WS.

Nathalie’s drive and motivation for WoahStyle.com comes from her desire to help women to feel beautiful and their absolute best. She learned how to do her makeup and hair from reading as many magazines and books as she could get her hands. Right before graduating high school, Nathalie was given Kevin Aucoin’s Making Faces as a gift, which ended up changing the way she viewed the power of makeup forever. 

In 2017 Nathalie launched a lipstick blog dedicated 100% to lipsticks and lip products. You can follow it at lipsick.me 

To date, Nathalie has had the pleasure of working with some of the world’s leading brands in the beauty industry such as Olay, L’Oréal, and Garnier, and has appeared on The Marilyn Denis show.


Anything is possible in this life, as long as you work hard for it.

- Nathalie Martin, Editor & Founder, WoahStyle.com


WoahStyle.com Contributors: 
Street Style Photography and Business, Geoff Martin
Beauty Editor, Diana Aldea
Feline Ambassadors, Marvin and Theo Martin