Article by Diana Aldea
Photos by Nathalie Martin
Rich people are amazing. James Dyson dropped $100-million and set 130 British engineers to make the next great hair dryer. With that kind of cash and manpower, he could've developed an app that diagnoses car problems. Or a washer/dryer that sends you text notifications. But I'm not here to talk about shoulda/woulda/couldas, I'm here to tell you about the Dyson Supersonic Hair Dryer.
Five bills is a lot to spend on anything, especially a hair dryer. When I saw the roll out of the first advertisements for the Supersonic I swore up and down that there is no way, no how I'd ever spend that much on a hair tool. But after using it for a week, I'm all "take my money, Dyson!"
First things first, all the reviews you're reading are true. It's super light, it cuts down the amount of time it takes to dry your hair by a significant amount, and it's beautiful. It also sounds like a vacuum cleaner (I see what you did there Dyson), and it has intelligent heat control technology, which helps prevent extreme heat damage to protect your hair’s natural shine.
Prior to the Supersonic I had a healthy and loving relationship with my Drybar Buttercup Blow Dryer. Using the Supersonic felt like cheating, and while I don't condone it among people in relationships, it felt damn good with my Dyson. So I broke up with Buttercup and I'm going steady with Supersonic. After the first time using it, my hair was almost too sleek. If that's your thing, you'll be so into this. I like my hair full of ridiculous volume, and I was able to achieve that with the diffuser attachment which is included with the Supersonic. Life changer guys, seriously.
Listen, I know the money it costs is a huge commitment, but that's what Sephora return policies are for. Once you step into the future there's absolutely no going back.
Wanna know more? Here's some of Dyson's carefully curated marketing copy. They ain't lying tho.
The Dyson Supersonic™ hair dryer has intelligent heat control technology, which helps prevent extreme heat damage to protect hair’s natural shine. The temperature is measured 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented compact heating element from reaching extreme, hair damaging temperatures. The powerful tool moves over 13 liters of air every second. Combined with Dyson’s patented Air Multiplier™ technology, air is amplified threefold, creating a high pressure, focused jet of air for controlled, precise, drying and styling. The digital motor V9 is on average six times faster, a third of the weight, and half the size of other hair dryer motors. Due to its compact size, Dyson was able to put the motor in the handle, making the dryer feel balanced in your hands.
Dyson has created three precisely engineered magnetic attachments with 16 patents pending, to further control the airflow, allowing you to effortlessly achieve a range of different styles. The smoothing nozzle uses smooth, wide air for a sleek finish, while the styling concentrator is for precise styling to shape hair one section at a time without worrying about disturbing the rest. The diffuser disperses air evenly around curls to gently dry hair and improves definition. With heat shield technology, the surfaces of the attachments stay cool—even during close-up styling.
The Dyson Supersonic also has a removable filter at the bottom of the dryer that notifies you when it needs to be cleaned. It features four heat settings, three airflow settings, a cold shot, and ionizer, all with 1600 watts of power. This product comes with a professional-length nine-feet power cord and a two-year warranty on parts and labor.