Why I Stopped Buying Fast Fashion
Last year I wrote an article called The Truth About Fast Fashion after seeing a CBC documentary on how it impacts our planet. The environment is something I’m very passionate about. I’m not perfect by any means but I try to do my part. I even switched to a vegetarian diet after learning about how much energy and resources it takes to produce a single serving of meat. I digress. This is not that type of post.
These days I'm finding it more difficult to get behind fast fashion. Both Geoff and I have experienced too many seams ripping and things shrinking recently. Quality is at a decline and fast fashion production is at an all-time high. Just look at this post from Business of Fashion about H&M's increased inventory vs. their declining profits. Everything seems to be made of polyester or nylon these days and did you know that they can take up to 200 years to decompose? Scary stuff.
When shopping for new clothes my intention is to invest in pieces that I’ll enjoy for years to come. Throwing stuff out or donating them after a couple of washes doesn’t sit well with me, which is why I’ve started to invest in a higher-end wardrobe. But even still, plenty of designers still use synthetic fabrics so know your brands and most importantly, know what your money is ultimately supporting. After all, we all have a responsibility to do our part.
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LUXE FOR LESS
Photos by Geoff Martin