Why I Stopped Buying Fast Fashion

nathalie martin, white oversized balenciaga small logo tshirt, magenta pink xxs everday tote, button fly skinny jeans, Alexander Wang Kennah boots, woahstyle.com, street style_0211.jpg

Last year I wrote an article called The Truth About Fast Fashion after seeing a CBC documentary on how it impacts our planet. The environment is something I’m very passionate about. I’m not perfect by any means but I try to do my part. I even switched to a vegetarian diet after learning about how much energy and resources it takes to produce a single serving of meat. I digress. This is not that type of post.

These days I'm finding it more difficult to get behind fast fashion. Both Geoff and I have experienced too many seams ripping and things shrinking recently. Quality is at a decline and fast fashion production is at an all-time high. Just look at this post from Business of Fashion about H&M's increased inventory vs. their declining profits. Everything seems to be made of polyester or nylon these days and did you know that they can take up to 200 years to decompose? Scary stuff.

When shopping for new clothes my intention is to invest in pieces that I’ll enjoy for years to come. Throwing stuff out or donating them after a couple of washes doesn’t sit well with me, which is why I’ve started to invest in a higher-end wardrobe. But even still, plenty of designers still use synthetic fabrics so know your brands and most importantly, know what your money is ultimately supporting. After all, we all have a responsibility to do our part.

nathalie martin, white oversized balenciaga small logo tshirt, magenta pink xxs everday tote, button fly skinny jeans, Alexander Wang Kennah boots, woahstyle.com, street style_0290.jpg

SHOP THE LOOK

nathalie martin, white oversized balenciaga small logo tshirt, magenta pink xxs everday tote, button fly skinny jeans, Alexander Wang Kennah boots, woahstyle.com, street style_0319.jpg

LUXE FOR LESS

nathalie martin, white oversized balenciaga small logo tshirt, magenta pink xxs everday tote, button fly skinny jeans, Alexander Wang Kennah boots, woahstyle.com, street style_0363.jpg
nathalie martin, white oversized balenciaga small logo tshirt, magenta pink xxs everday tote, button fly skinny jeans, Alexander Wang Kennah boots, woahstyle.com, street style_0378.jpg

Photos by Geoff Martin


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